“The Art of Strategic Marketing War”

“The Art of Strategic Marketing War”

The Art of Strategic Marketing War – Pearls of Wardom” © 2015  captures gems of strategic and operational insight.

 NEW BOOK due out March 2019

The Art of Strategic Marketing War – Pearls of Wardom. Insight for emerging and current leaders to accelerate their career development.

This small and powerful book captures gems of strategic and operational insight which may be useful for current and emerging leaders  and team members ( Gen “Y” millennials and Gen “X” ) when facing or managing issues that are new, ambiguous and challenging.

Editions will be available in paperback and e-books for major  formats.

“The Art of Strategic Marketing War – Pearls of Wardom” is small;  entirely readable in one sitting ( under 200 pages ); insightful  ( in that it cuts to the essence of actionable initiatives ); uses simple language and will connect with  emerging and current  leaders in small, medium and large corporates around the world whose issues are commonplace in the cut and thrust for profitable growth.

This will be useful for current and emerging leaders when facing issues that are new, ambiguous or challenging.

This book will accelerate emerging managers and leaders’ career development by pointing to areas and issues where they can capitalise…or avoid making mistakes.

It collates 20 + years of strategic insight into the business and marketing planning process; and provides readers with fundamentally important information they won’t find in textbooks.

Email Pete Jeans here to register your interest to buy a copy.

“The Art of Strategic Marketing War – Pearls of Wardom”   ISBN: 978-0-646-94304-6 (expected publication March 2019


About the Author:

Pete Jeans delivers difficult and complex growth project leadership. Pete has extensive mission-critical strategic project leadership and advisory experience in the corporate and public sectors; and is also a Facilitator in Marketing at the AIM MBA Business School and is also a sessional lecturer in Leadership, Asia Pacific Business, HR Management as well as Project Management and other key subjects at Charles Sturt University.